A woman should wear fragrance wherever she expects to be kissed

quote from Coco Chanel.

In 1922 Chanel introduced a perfume, Chanel No. 5, which remains popular today.

History:

According to one story Coco Chanel commissioned the renowned perfumer Ernest Beaux to make six perfumes for her choosing. They were labelled No. 1, No. 2, etc. through No. 6. It was bottle No. 5 that was to Chanel's liking and became the chosen formula. The number "5" was also her lucky number.

At the time of its inception, the most expensive perfume oil was jasmine due to the expensive distilling process. Chanel wanted to create the most expensive perfume in the world, and as such No. 5 relies heavily on jasmine.

Chanel introduced it first to some of her friends on May 5, 1921. Initially, it was given to preferred clients for free at her boutique. The fitting rooms in her boutique were also scented with No. 5.

Courtesy of Wikipedia

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