02
If Your Social Network Was a Purse
Filed Under (Commentary, Misc.) by Heels.com on 06-02-2009
Tagged Under : facebook, LinkedIn, myspace, purses, social media, social networking, twitter
Originally posted on Alison Driscoll, an interactive copywriter, social media marketer, Facebook fanatic and advertising junkie living in Boston. She loves writing about anything and everything, but especially internet marketing, lip gloss and cool new stuff online.
Inspired by a) my purse obsession and recent acquisition of 2 gorgeous new bags and b) Carrie Bradshaw’s abandoned Vogue column that made men the new accessories for fall, I started thinking about the social networking sites I frequent online and the subtle differences in their personalities and uses. Naturally, to a handbag hound like me, my mind quickly traveled to “purse personalities” and voila!
Small, possibly sparkly, most definitely brand new and largely impractical, this is one of those bags that no matter how silly some people think it is, you simply can’t live without it. You also probably can’t stop gushing about how much you love it. It goes with you to all the most important events–almost like it had to bear witness to be real.
Your “of the minute” bag, this one gets a lot of use in a short period of time before fashion changes and you give your look an overhaul. You update this “go to” bag every few months but like to hang on to the older versions for nostalgia’s sake and put them back in the rotation every once in a while--it’s kind of like reacquainting with an old friend.
MySpace
Kind of tacky, maybe a little bit gaudy, and most definitely not your basic black or brown, you bought this one on sale and rarely bring it out from the back of the closet. But it goes with one or two outfits so you keep it around and wait for the perfect chance to wear it–then wish you didn’t when you realize how attention-starved it makes you look.
FriendFeed
Big, oversized and kind of clunky, this catch-all is more of a tote than a handbag and is most definitely meant for over-the-shoulder use. But it serves its purpose and holds whatever you can throw in it, so while it’s not exactly “in style,” it’s useful and not totally hideous–all in all, not your favorite, but you see the utility and it gets the job done.

More structured than the rest, this bag has sturdy lines and a boxy, professional look to it. So while it’s not the most fun purse on the rack, it’s definitely practical and a must have for every “working” (not in that way) girl. It doesn’t quite match your everyday look, but it’s nice to break out once a week or so–just to make sure you don’t stray too far from the professional path.







rachaelk says...
I looooove the Twitter hand bag. I also love Twitter though so maybe there really is a connection there!
Posted on 2 Jun 2009 at 1:31 pm
Heels.com says...
A Twitter purse should be “a coin purse, round and pink with a gold zip.” via @Clairemuir on Twitter
Posted on 2 Jun 2009 at 4:44 pm
TallShortGirl says...
I’m so using this beautiful metaphor for shoes…I’ll credit you big time.
Posted on 2 Jun 2009 at 5:02 pm
MLDina says...
I think this is the first fashion analogy I’ve seen for the social networks- too funny! Definitely helps relate some of the bigger, must-use sites for the more fashion conscience out there. Good read!
Posted on 2 Jun 2009 at 5:34 pm
Paula Chase says...
Wow. Speaking as a fellow purse hound, I’ve gotta say those analogies are dead on!
Posted on 3 Jun 2009 at 9:44 am
Twitter Mania « Sociable Snippet says...
[...] people posted on my weekend plans and to become a ‘fan’ of local businesses. I recently read a blog by Alison Driscoll defining social outlets as related to women’s purses, it perfectly (for women) explains the [...]
Posted on 15 Sep 2009 at 2:05 pm