If Your Social Network Was a Shoe

Filed Under (Commentary, Misc.) by Heels.com on 23-06-2009

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alisondOriginally posted on Alison Driscoll, an interactive copywriter, social media marketer, Facebook fanatic and advertising junkie living in Boston. She loves writing about anything and everything, but especially internet marketing, lip gloss and cool new stuff online.

The mix of purse porn and social media savvy worked so well in my Social Media Purse Personalities post, I thought I’d try my hand (or foot) at a similar take on shoes. Here’s what Facebook and other online friending sites would look like on your feet.

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Twitter

Sexy, with a precariously high heel, this strappy slingback or sandal gets right to the point, leaving little to the imagination, and prides itself on unique details like feathers, bows or glitter. Perhaps an “out there” concept for many, but a perfect fit for fashion-forward, futuristic thinkers.

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Facebook

A must-have look that few can pull off, but almost all try, nearly everyone you know has some variation of this seasonal style. This iconic piece of footwear is immortalized in nearly every photo of “right now” and represents socially accessible couture.

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MySpace

High, high, attention grabbing heels that are nearly impossible to walk in, these brightly patterned shoes go with next to nothing and are one of those pairs you can never seem to remember why you don’t wear–until you put them on after a few months of more sensible styles.

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Friend Feed

Function first, fashion second, these are the shoes you wear on your way to work. Or in the rain, or when you want to save room on packing. They’re versatile, and comfortable, and while you won’t be featured in Vogue anytime soon, they look OK and make up for their fashion flaws with wearability.

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LinkedIn

The rounded toe on this classic pump isn’t cutting edge fashion, but works with conservative looks and provides a flattering view of your legs. This shoe is sensible for work, with a heel that elongates with just the right amount of oomph, allowing you to put your best foot forward.

If Your Social Network Was a Purse

Filed Under (Commentary, Misc.) by Heels.com on 02-06-2009

Tagged Under : , , , , , ,

alisondOriginally posted on Alison Driscoll, an interactive copywriter, social media marketer, Facebook fanatic and advertising junkie living in Boston. She loves writing about anything and everything, but especially internet marketing, lip gloss and cool new stuff online.

Inspired by a) my purse obsession and recent acquisition of 2 gorgeous new bags and b) Carrie Bradshaw’s abandoned Vogue column that made men the new accessories for fall, I started thinking about the social networking sites I frequent online and the subtle differences in their personalities and uses. Naturally, to a handbag hound like me, my mind quickly traveled to “purse personalities” and voila!

Twitter

Small, possibly sparkly, most definitely brand new and largely impractical, this is one of those bags that no matter how silly some people think it is, you simply can’t live without it. You also probably can’t stop gushing about how much you love it. It goes with you to all the most important events–almost like it had to bear witness to be real.

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Facebook

Your “of the minute” bag, this one gets a lot of use in a short period of time before fashion changes and you give your look an overhaul. You update this “go to” bag every few months but like to hang on to the older versions for nostalgia’s sake and put them back in the rotation every once in a while--it’s kind of like reacquainting with an old friend.

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MySpace

Kind of tacky, maybe a little bit gaudy, and most definitely not your basic black or brown, you bought this one on sale and rarely bring it out from the back of the closet. But it goes with one or two outfits so you keep it around and wait for the perfect chance to wear it–then wish you didn’t when you realize how attention-starved it makes you look.

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FriendFeed

Big, oversized and kind of clunky, this catch-all is more of a tote than a handbag and is most definitely meant for over-the-shoulder use. But it serves its purpose and holds whatever you can throw in it, so while it’s not exactly “in style,” it’s useful and not totally hideous–all in all, not your favorite, but you see the utility and it gets the job done.

LinkedIn

More structured than the rest, this bag has sturdy lines and a boxy, professional look to it. So while it’s not the most fun purse on the rack, it’s definitely practical and a must have for every “working” (not in that way) girl. It doesn’t quite match your everyday look, but it’s nice to break out once a week or so–just to make sure you don’t stray too far from the professional path.

LinkedIn Thinks All Dot-Com People Work For Heels.com

Filed Under (Uncategorized) by Heels.com on 18-04-2008

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Great shoes, great prices, great service. World domination is lower on the list.

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When you log in to LinkedIn, you’re reminded of how many new people in your network have recently joined LinkedIn. Here’s what my LinkedIn home page looks like:

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You can see that I’ve listed both “Verio Inc.” and “NTT/Verio” as former companies. I did this because LinkedIn didn’t used to realize that this is the same company. LinkedIn fixed this problem, but here’s one they haven’t fixed. Note that my LinkedIn home page shows 38 current or former Heels.com employees as new LinkedIn members. Hmm, that doesn’t sound right.

Here’s what I wrote to LinkedIn five days ago:

I am the cofounder of Heels.com (a shoe store for women). When I check LinkedIn, it shows dozens of coworkers from Heels.com. It appears that LinkedIn is matching either “Heels” or “.com” but not “Heels.com,” because none of the dozens of supposed coworkers are, in fact, coworkers. Please advise.

Today, I got an answer from LinkedIn:

LinkedIn looks forward to assisting its members however we have not received a reply to our response. Our open ticket system is maintained by allowing your question to remain open for 120 hours. After this time frame has lapsed the status is moved to solved. We will be more than happy to answer your question if it is truly unsolved.

In other words, my problem is now “solved” because it was unanswered for five days. (I’m going to try that sometime with my wife.) It’s a simple fix, really. LinkedIn just has to allow for literal text searching at stop ignoring the dot in the “Heels.com” name. I’m guessing I’m not the only dot-com entrepreneur with this problem.

If you think that LinkedIn should solve this problem, then please contact LinkedIn about it. And if you get an invitation to connect from me due to your affiliation with Heels.com, then you’ll know why.

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