If Your Social Network Was a Shoe

Filed Under (Commentary, Misc.) by Heels.com on 23-06-2009

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alisondOriginally posted on Alison Driscoll, an interactive copywriter, social media marketer, Facebook fanatic and advertising junkie living in Boston. She loves writing about anything and everything, but especially internet marketing, lip gloss and cool new stuff online.

The mix of purse porn and social media savvy worked so well in my Social Media Purse Personalities post, I thought I’d try my hand (or foot) at a similar take on shoes. Here’s what Facebook and other online friending sites would look like on your feet.

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Twitter

Sexy, with a precariously high heel, this strappy slingback or sandal gets right to the point, leaving little to the imagination, and prides itself on unique details like feathers, bows or glitter. Perhaps an “out there” concept for many, but a perfect fit for fashion-forward, futuristic thinkers.

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Facebook

A must-have look that few can pull off, but almost all try, nearly everyone you know has some variation of this seasonal style. This iconic piece of footwear is immortalized in nearly every photo of “right now” and represents socially accessible couture.

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MySpace

High, high, attention grabbing heels that are nearly impossible to walk in, these brightly patterned shoes go with next to nothing and are one of those pairs you can never seem to remember why you don’t wear–until you put them on after a few months of more sensible styles.

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Friend Feed

Function first, fashion second, these are the shoes you wear on your way to work. Or in the rain, or when you want to save room on packing. They’re versatile, and comfortable, and while you won’t be featured in Vogue anytime soon, they look OK and make up for their fashion flaws with wearability.

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LinkedIn

The rounded toe on this classic pump isn’t cutting edge fashion, but works with conservative looks and provides a flattering view of your legs. This shoe is sensible for work, with a heel that elongates with just the right amount of oomph, allowing you to put your best foot forward.

If Your Social Network Was a Purse

Filed Under (Commentary, Misc.) by Heels.com on 02-06-2009

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alisondOriginally posted on Alison Driscoll, an interactive copywriter, social media marketer, Facebook fanatic and advertising junkie living in Boston. She loves writing about anything and everything, but especially internet marketing, lip gloss and cool new stuff online.

Inspired by a) my purse obsession and recent acquisition of 2 gorgeous new bags and b) Carrie Bradshaw’s abandoned Vogue column that made men the new accessories for fall, I started thinking about the social networking sites I frequent online and the subtle differences in their personalities and uses. Naturally, to a handbag hound like me, my mind quickly traveled to “purse personalities” and voila!

Twitter

Small, possibly sparkly, most definitely brand new and largely impractical, this is one of those bags that no matter how silly some people think it is, you simply can’t live without it. You also probably can’t stop gushing about how much you love it. It goes with you to all the most important events–almost like it had to bear witness to be real.

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Facebook

Your “of the minute” bag, this one gets a lot of use in a short period of time before fashion changes and you give your look an overhaul. You update this “go to” bag every few months but like to hang on to the older versions for nostalgia’s sake and put them back in the rotation every once in a while--it’s kind of like reacquainting with an old friend.

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MySpace

Kind of tacky, maybe a little bit gaudy, and most definitely not your basic black or brown, you bought this one on sale and rarely bring it out from the back of the closet. But it goes with one or two outfits so you keep it around and wait for the perfect chance to wear it–then wish you didn’t when you realize how attention-starved it makes you look.

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FriendFeed

Big, oversized and kind of clunky, this catch-all is more of a tote than a handbag and is most definitely meant for over-the-shoulder use. But it serves its purpose and holds whatever you can throw in it, so while it’s not exactly “in style,” it’s useful and not totally hideous–all in all, not your favorite, but you see the utility and it gets the job done.

LinkedIn

More structured than the rest, this bag has sturdy lines and a boxy, professional look to it. So while it’s not the most fun purse on the rack, it’s definitely practical and a must have for every “working” (not in that way) girl. It doesn’t quite match your everyday look, but it’s nice to break out once a week or so–just to make sure you don’t stray too far from the professional path.

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Filed Under (Heels.com News) by Heels.com on 10-12-2008

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