The Dereon Collection

Want to know a bit more about the collection?

House of Deréon is a prêt-à-porter fashion line introduced by singer Beyoncé Knowles and her mother/stylist Tina Knowles. The style and concept is inspired by three generations of women in their family, with the name “Deréon” paying tribute to Beyoncé’s grandmother, Agnèz Deréon.

Expanding the brand, Jay Z and her sister Solange Knowles launched the junior line Deréon that is geared towards younger consumers and is more reasonably priced. The tag line for Deréon is “Where the sidewalk and catwalk meet”. This line includes more casualwear, such as sweatpants and embroidered hooded sweatshirts. Both women are models for both clothing lines and are featured on most marketing campaigns. In 2007, members of Beyoncé’s touring band, Suga Mama appeared in print ads.

Courtesy of Wikipedia

On thing we know for sure they have designed an impressive collection of shoes!

Here are a couple of my personal favorites — available from Heels.com

Thea Wedge - Gold Thea Wedge - gold leather with a funky buckle

Victoria Slide - Leopard Victoria Slide - slide sandal with sexy leopard print

1 comment

  1. shoe blog   •  

    At first glance I thought these were from babyphat.
    Very nice. I bet we’ll be seeing more of these.

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