By guest blogger Tracy.


With online shopping drawing more and more customers, popular shopping websites are trying to one-up each other with convenience and service. Many sites offer online chatting. Bergdorf Goodman even offers a 24 hour instant message service for those 2 a.m. shoppers wondering if the newest pair of Prada pumps runs half a size small. In the mix of service-devoted websites is, whose online site revolutionizes the method of finding the perfect shoe. The website makes shoe shopping truly fun—or more fun than it already is—by providing a range of details from heel type to color that the customer can select in order to narrow down the impressive inventory.


The other day I played around with the tools while searching for block heels. The block heel seems like the perfect alternative to a platform shoe, since it is comfortable and can transition easily from long days at work to a night out. I had seen the block heel style showcased in a few designers’ collections, but wanted to find something more timeless than Yves St. Laurent’s bold wooden heel that will scream “last season” when worn in a few months. As soon as I selected “block heels” from among 25 different style options at, the site immediately showed over 20 different shoes with that heel type. I could also narrow the search down further based on size, color, and brand. In the end, I found two great options to share with you: the Marc Jacobs pump that will work with almost all of my work outfits, and the Cindy Says “Addison” pump, a more stylized shoe, for a little added flair.


YSL pump:



Marc Jacobs pump:


Cindy Says pump:


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